Anti-Aging Products “Tap into … The Aging Consumer Base”

Leatherhead Food Research, a UK-based “ independent organization delivering innovative research, scientific consultancy and regulatory guidance and interpretation,” reports that:  “Anti-aging products such as foods that provide a cognitive benefit or skin health-promoting ingredients tap into one of the biggest shifts the food industry faces: the aging consumer base.”  In “The Market for Anti-Ageing Foods,” Leatherhead reports that ““In view of the aging structure of the population and the predicted increase in age-related disorders, there is significant scope for the further development of food and drinks products containing selected anti-ageing ingredients.” Leatherhead analysts estimate the current value of the market for food targeted at age-related health effects including declining cognitive function, eyesight deterioration, joint health and skin condition at $2 Billion annually, a figure that excludes the market for products promoted on a more general high-antioxidant/anti-aging platform. The experts attribute the rise in anti-aging foods and drinks to improved trends in healthy heating, as well as a growing demand from the aging population to extend the number of active and vital years.