Pharmaceutical Drugs in Uphill Battle Against Placebo Pills9 years, 1 month ago
Posted on Oct 05, 2009, 6 a.m.
The placebo effect is getting stronger in people, making it more difficult for pharmaceutical companies to demonstrate clear and significant benefits of drugs.
An increasing number of medications are unable to beat placebos (inert pills), which are overwhelming promising new drugs and established medicines. A network of independent researchers seeks to uncover the mechanism – and potential therapeutic applications -- of the placebo effect.